Global Travel & Culture Fair 2026 strengthens international links for Thailand as a tourism and entertainment hub in Southeast Asia

Bangkok hosted the Global Travel & Culture Fair 2026, which brought together partners from 18 countries to hold exhibitions and exchange business expertise. The event focused on strengthening Thailand's ambitions to become a tourism and entertainment center in the Southeast Asian region.

The fair also highlighted the priorities of the Tourism Authority of Thailand (TAT) to promote reliable Thai tourism, focusing on delivering greater value to visitors by integrating cultural, technological, and sports aspects.