Call for Unified Tourism Leadership by WTTC President at London Summit

On the 20th anniversary of the global travel market, Gloria Guevara, Executive Director of WTTC, called for enhanced collaboration between public and private sectors in preparation for future crises. The summit was attended by over 50 tourism ministers and government officials, with the absence of the UNWTO Secretary-General.

The organization highlighted its eight strategic priorities covering resilience, sustainability, technology, connectivity, and investment, emphasizing the growing role of the private sector in international tourism policies.