PATA and ATTIA Sign Cooperation Memorandum in Tourism Technology for Asia-Pacific

The Asian Travel Association (PATA) and the Asian Tourism Association (ATTIA) have officially signed a memorandum of understanding to strengthen cooperation in tourism technology, political dialogue, and knowledge sharing among tourism sectors across the Asia-Pacific region. This collaboration aims to support innovation and enhance tourism services through exchange of experiences and joint policies. The move was announced as part of efforts to promote regional integration of the tourism sector using advanced digital tools.