The Thai Tourist Authority (TAT) announced the expansion of the 'Nihao Month' campaign for 2026, aiming to increase the number of Chinese visitors during peak weekend holidays and beyond. The campaign will include digital marketing strategies, visitor benefits, cultural events, and influencer (KOLs) promotional campaigns. This move seeks to attract more Chinese tourists and capitalize on high travel demand during China's 'Golden Week' holiday period.
Source: TravelDailyNews Asia