Hilton Plans to Target the Mid-Market in Saudi Arabia After Success in Luxury Segment

Following its significant success in the luxury hotel segment, Hilton is now targeting the mid-market sector in Saudi Arabia. Turkey serves as an example proving this approach can work. The company aims to expand its mid-tier brands in Riyadh and Dammam, as well as other Gulf countries, focusing on offering more attractive options for financially capable and middle-income travelers.