Sam Shank, co-founder of former HotelTonight, discussed on an episode of 'Hospitality Morning' how AI agents could impact the travel industry. He explained that they may challenge the ad-funded search model relied upon by major companies like Booking.com and Expedia.
He noted that these developments open new horizons for specialized booking agencies and tech infrastructure, signaling a fundamental shift in how travelers book trips.
Source: Skift