ITB Asia 2026 in Singapore: 184% Growth and New Spaces for MICE Events

The ITB Asia 2026 exhibition opened its doors in Singapore, achieving notable growth of 184% in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. The event features participation from over 1,000 exhibitors and attracts 1,500 qualified buyers. Organizers expect to facilitate approximately 60,000 business meetings during the exhibition days, which include a significant expansion of the 'Things MICE Show Asia' area and the launch of new zones dedicated to innovative experiences aimed at boosting corporate tourism and major events.