TAT turns Thailand Festival into a Spanish Tourism Sales Campaign

Thailand's Tourism Authority (TAT) is transforming the Amazing Thailand festival in Madrid into a national sales campaign in Spain, in cooperation with Viajes El Corte Inglés. The Grandes Viajes 2027 campaign aims to promote Thai tourism offers while enhancing retail marketing and advertising, targeting at least 20 million consumer exposures and around 3,000 sales packages for the Spanish winter tourism season. The goal is to encourage Spanish tourists to visit Thailand and explore its tourist attractions.