Thailand targets Balkan tourism growth through new air routes and commercial partnerships

The Tourism Authority of Thailand (TAT) announced a plan to boost tourism from the Balkans by launching a new flight service connecting Sofia Airport with Phuket Airport. This initiative aims to facilitate tourist access and expand the visitor base to diverse destinations in Thailand.

As part of this promotional program, TAT is hosting 12 Romanian tour operators on an introductory trip featuring Phuket, Krabi, and Phang Nga islands. The event showcases community and island experiences along the Andaman coast to develop new travel packages and strengthen commercial partnerships.