Why Calm is a Competitive Advantage for Tourist Destinations During Crises?

At the 2026 TravMedia Summit Asia, Philip Harrison, CEO of Ras Al Khaimah Tourism Development Authority, highlighted the importance of transparency, trusted partnerships, and calm leadership to enhance destination resilience during crises and uncertainty. She noted that these elements are critical competitive advantages helping tourist destinations, including the United Arab Emirates, withstand and recover effectively under emergency conditions.