World Travel and Culture Fair 2026 strengthens international ties for Thailand as a tourism and entertainment hub in Southeast Asia

Bangkok hosted the World Travel and Culture Fair 2026, which gathered partners from 18 countries to hold exhibitions and exchange business expertise. The event focused on enhancing Thailand's ambitions to become a tourism and entertainment center in the Southeast Asian region.

The fair also highlighted the priorities of the Tourism Authority of Thailand to promote reliable Thai tourism, focusing on providing greater value to visitors by integrating cultural, technological, and sports aspects.